Who is it that goes to the Loeries, you may wonder?

I mean, sure there's the Big agency folk, the potential winners and the like and then... well, I guess the folk, like me, who's editor simply tells them they "will be going" and then dangles the carrot of an open bar and tasty VIP (VIE this year) snacks... Man those deep fried tempura prawn things were great last year mmm. VIP ticket for me? Yes please!

This year though, the chance to slip into mild inebriation and start laughing at total stranger's off beat jokes while Ad-exec bimbo's paw at your groin is somewhat inhibited by our editors grand blogging plan. Words like "regular updates" and "facts" and other strange beasts were thrown around in our pre-Loeries meeting. Oh well, blog we will, so watch this space for updates and highlights, maybe even regular ones... hay they may even be factual.

Truth be told, the Loerie awards are always fun and all the extra activities this year promise to be highly entertaining. That is not to say that last year (in Margate) wasn't fun, with its quaint after parties and beach activities and pole-dancers, but lets face it, we are in the big city now, and Cape Town is full of pole dancers working on their tans and other types of dancers strolling the streets asking total strangers if they would "like to party"! So we wonder, what will the Loeries have to offer us this year?

More of those tasty snax, I hope. Mmm!